AI in Action: Hype, Help or Hindrance?
AI is everywhere, but is it helping your business? In this candid, no-fluff panel, four experts explore how small and midsize businesses can cut through the noise to make AI understandable, effective, and safe. From real-world use cases to navigating vendor hype, we’ll cover what makes AI worth the investment, when it adds complexity, and how to approach it without overhauling everything overnight. Expect grounded insights, practical tools for decision-making, and a clear-eyed look at AI’s possibilities and limitations in today’s business context.
Panelists include:
WEXPO Panel: 9.30AM- 10.15am - October 22, Sydney Showground.
This session is free but requires registration
How Western Sydney Changed The World
Bernie Fehon is the founder of the Vinnies CEO Sleepout. Bernie will present on How Western Sydney Changed The World. He’ll share his journey of starting and growing one the world’s most successful charity movements – The CEO Sleepout - from Parramatta in Western Sydne some 20 years ago. On one of the coldest nights of the year, business, community, and government leaders sleep outdoors to experience a fraction of what people without secure housing endure nightly. Participants commit to raising a minimum amount to support Vinnies' services for those at risk of or experiencing homelessness. In 2025, the CEO Sleepout marked its 20th anniversary, raising over $8.3M nationally, with $2.5M contributed by NSW alone. Bernie’s concept has been adapted in many places throughout the world.
WEXPO Presentation: 10.30AM – 11.15AM - October 22, Sydney Showground.
This session is free but requires registration
CashNO to CashFLOW – Business Growth and Performance Strategies
Too many business owners get stuck chasing revenue, without building the systems and structures that create profitable, sustainable, and saleable business assets. This session reframes that mindset—shifting the focus away from vanity metrics and profit-killing habits, toward active asset building and strategic business management. Absolutely zero talk about keeping the tax man happy or learning to love your numbers. It’s all about simple, fresh ideas you can use to design a business that grows and performs financially - not one that survives on sheer passion and grit, leaving nothing in the tank, or in the bank. In this dynamic panel our experts will unpack how strong business process design, active performance visibility, good management and the right financial structure can turn any business into a valuable, scalable asset. Expect easy and practical insights, a few laughs, actionable strategies, zero death by spreadsheet, and a fresh take on what it really means to grow a business.
Panelists include:
WEXPO Panel: 11.30AM – 12.15PM - October 22, Sydney Showground.
This session is free but requires registration
Trademark Expert Shares Insider Tips for Success
As the general manager of Applied Marks, Binh Rey sure knows trademarks. When you protect your brand, you protect your future business value. That’s why trademarks and brand protection is not restricted to big or multi-national companies. Businesses of all sizes have the right to operate with security and without fear of infringement. With over 15 years of marketing industry experience, 12 years of trademark industry experience, and over an impressive 1,500 trademarks filed, Binh is perfectly positioned to inform businesses of all sizes about trademark value and share insider details around the processes involved in securing your trademark.
WEXPO Presentation: 12.30PM – 1.00PM - October 22, Sydney Showground.
This session is free but requires registration
Creating Social and Digital Marketing ROI in 2025
Presented by award-winning social media and digital marketing expert, George Hawwa from global social media agency, Attention Experts this session covers the fundamental changes that have developed that every marketer/business owner needs to know to perform and create ROI in their campaigns. From understanding the latest in algorithms, to the basic marketing formulas to execute a successful campaign, to creating ample opportunity for your organization, this workshop will also ensure that you are covered when it comes to understanding the major metrics to track and knowing what to report. Also, being able to develop out of the box thinking not just with social media but also EDM, Google Ads and SEO. George is the founder and owner of global social media & digital agency Attention Experts, which was started in 2016 is today Australia’s most highly rated and awarded social media agency. He has worked on social media strategy, digital strategy, management and analysis across over 30 different industries with companies across the world.
WEXPO Presentation: 1.15PM – 2PM - October 22, Sydney Showground.
This session is free but requires registration
The Fixers: From Stress to Strategy in Cash Flow, Tax Debt & Finance
When cash dries up, the right support can keep the doors open — or not. Most business owners only look at cash flow once the ATO comes knocking, the account dips, or creditors start chasing. By then, you’re reacting — not planning At WEXPO 2025, we’re flipping that script. Join a practical, solution-focused panel featuring three finance specialists who tackle business pressure daily — from tax debt and cash flow gaps to funding missteps. What You’ll Learn:
• How to take control of cash flow before it breaks.
• What most businesses get wrong about ATO debt — and how to avoid costly mistakes.
• How to reduce ATO debt (not just defer it).
• Why the wrong finance solution can make things worse.
• What works when cash is tight, and pressure is rising.
Meet the Panel:
Come with questions. Leave with strategies you can use.
WEXPO Panel:2.15PM – 3PM - October 22, Sydney Showground.
This session is free but requires registration
Grow Your Business with Smart Solutions
This panel delves into what works and what doesn’t in the world of smart growth solutions. From marketing, advertising to exploring the specialised world of grant raising, this panel is a must attend for businesses looking for real strategies and real results. You'll get tips for connecting with your chosen community. Our panel will explore the value and effectiveness of social media, SEO traditional advertising and relationship driven campaigns in the context of being competitive and growing a strong and sustainable business. We'll also look at grants and how your business could fit the criteria.
Panelists include:
WEXPO Panel:3.15PM – 4PM - October 22, Sydney Showground.
This session is free but requires registration